Wheatpasting New Jersey

What areas do you cover in New Jersey?

We work across Jersey City, Hoboken, Newark, Asbury Park, Montclair, New Brunswick and the Hudson waterfront corridor. These are the areas with the strongest foot traffic and the most active street culture in the state. We hand pick every location based on your target audience. Jersey City and Hoboken give you access to a young professional and creative audience with direct proximity to Manhattan. Newark has a deep music and arts culture and delivers strong results for entertainment and nightlife campaigns. Asbury Park is one of the most culturally active small cities on the East Coast and works exceptionally well for music, fashion and lifestyle brands. We know these streets well and we will put your posters where people actually stop and look.

What kinds of brands and campaigns work best with wheatpasting in New Jersey?

Music releases, nightlife and event campaigns, film and TV promotions, fashion drops and consumer brand launches all perform strongly across New Jersey. The state sits between two of the largest media markets in the country and its audiences are sophisticated, culturally engaged and highly receptive to street level advertising. Jersey City and Hoboken in particular attract an audience that commutes into New York daily and is accustomed to the visual language of street poster campaigns. Newark has a strong hip hop and creative culture that responds exceptionally well to wheatpasting as a format. Asbury Park draws a music and arts crowd that makes it one of the best performing smaller markets we operate in.

How long does a wheatpasting campaign run in New Jersey?

Most campaigns stay up and looking good for 2 to 4 weeks. Wheatpaste bonds strongly to brick and concrete and New Jersey has excellent brick surfaces throughout Jersey City, Newark and Asbury Park that hold installations well. Winter weather including rain and snow can accelerate wear on exposed placements and we factor that into location decisions during colder months. If a poster gets covered or damaged during the campaign we will replace it. We photograph every installation so you can see exactly where your posters went up across New Jersey.

New Jersey campaigns typically run between $2,000 and $8,000. Where you land in that range depends on how many posters you want, what size, how many areas you want to hit, and whether you need us to design the artwork. A small run of 25 posters across one area sits at the lower end. A bigger push across multiple cities using large format 48x72 inch posters sits toward the top. Everything is all-in with printing and street installation included in one price so there are no surprise costs on top. Fill out the form and we will come back to you with a quote within the hour.

Yes, everything is done in house. We print and we paste. Most wheatpasting companies outsource the printing and charge you separately for it. We have our own print operation so you deal with one team from start to finish, the turnaround is faster, and we can catch any quality issues before a single poster goes up on the street. You bring us the brief or the artwork and we handle the rest.

Our most popular size is 24x36 inches which works well across most New Jersey street locations and gives your artwork real impact at eye level. For high visibility walls in Jersey City, Newark and Asbury Park where you want something that commands attention from a distance we go up to 48x72 inches. We print everything in house so we are not limited to set sizes and if your campaign calls for something specific we can work with you on it.

Yes. Our graphic designers work with you on the artwork if you need it. Street poster culture across New Jersey has its own visual language and what works on a screen or in a studio does not always translate to a Jersey City or Newark brick wall at street level. We know what reads well from a distance, what holds up in different light conditions, and what actually gets photographed and shared. If you already have print ready artwork great. If not we can build it from your brand assets.

Set your file up with a 1/8 inch bleed on all sides and keep any important text or logos at least 0.25 inches inside the trim line so nothing gets cut during finishing. Resolution should be between 150 and 300 DPI at full print size. 300 DPI gives you the sharpest result and 150 DPI is usually fine at large format viewing distances. Colour mode needs to be CMYK not RGB and PDF is the safest file format to send us. If you are not sure whether your file is set up correctly send it over and we will check it before anything goes to print.

For most campaigns we can go from artwork approval to posters on New Jersey streets within a few days. If you have a tight deadline around a show, a release, a launch or a live event tell us upfront and we will work around it. Same day printing is available for urgent jobs. The fact that we print in house means we are not waiting on a third party to deliver stock before we can start installation.

We photograph every poster at the time of installation and send you a full set of campaign photos showing each placement in context on the street. You can see exactly where your campaign landed across New Jersey. Photos are delivered within 24 hours of installation completing.